Launches Pro Version of Shortener

In what appears to be a war of URL shorteners, the released on Monday (14), shortly after the announcement of, their Pro service. The Pro manages short URLs to other sites and gives the same tools that offers besides being a safe alternative to indicate the destination URL more easily.

Explaining better. The New York Times, for example, uses the Pro service in short URLs in, simple. The Pro for now includes few – but large – publishers online as Techcrunch, The Huffington Post, The Onion and others.

The whole idea is based on the security that a short link may represent. Cisco recently released a report saying that the short URLs may pose security problems by not indicate the destination of the click. With Pro that part is resolved.

To conclude, not that anyone cares, but Facebook also yesterday launched its URL shortener, the