In what appears to be a war of URL shorteners, the Bit.ly released on Monday (14), shortly after the announcement of Goo.gl, their Pro service. The Bit.ly Pro manages short URLs to other sites and gives the same tools that Bit.ly offers besides being a safe alternative to indicate the destination URL more easily.
Explaining better. The New York Times, for example, uses the Pro Bit.ly service in short URLs in nyti.ms, simple. The Bit.ly Pro for now includes few – but large – publishers online as Techcrunch, The Huffington Post, The Onion and others.
The whole idea is based on the security that a short link may represent. Cisco recently released a report saying that the short URLs may pose security problems by not indicate the destination of the click. With Bit.ly Pro that part is resolved.
To conclude, not that anyone cares, but Facebook also yesterday launched its URL shortener, the fb.me.