Say goodbye to titles like this: from this Thursday (4), the Facebook announced that it will avoid showing hunting-click titles for those who use the platform in English. Calm … the feeling of deja vu is not only his: the social network has announced that for two years and 6 months. What’s new now? Basically, the method that they will use.
In the first ad, Facebook mensurava how long the person took to read the news; it was very low, probably was a clickbait. Probably this did not work and they began to ask users if clicked news was relevant, as reported 6 months ago. I think this also should not have worked very well.
But now it seems it will work. To find out if a title is clickbait or not, Facebook will focus on two points: whether the title has information needed to say about the article is; and the title exaggerates the article and misleads the reader.
You want an example? “You will not believe who tripped and fell on the red carpet” is considered clickbait by Facebook for not giving information to understand the article. What happened, exactly? Who fell? Just like ours: “You will not believe what Facebook will do it again in the news feed.” The essential information is combating clickbait.
In the second example, “Apples are bad!”, the social network does not consider a good title because it misleads the reader (apples only do harm if you eat a lot every day). To get these results, a Facebook team reviewed thousands of titles with these two criteria, validating the work of each to understand what works and what does not work.
The social network said it made the change after a lot of feedback from users who needed click the article to find out crucial information. Here are more examples of Facebook who were considered as game-clicks:
- “When she looked Sofa Underneath and saw THAT … I stood CHO-CA-DO!”
- “He put garlic in their tennis before bed and you will not believe what happened next”
- “The Dog barked For Delivery and His Reaction Priceless”
This method is more or less like Gmail started to categorize spam, since after an automated system by Facebook determines which phrases are used in securities clickbait that are not used in other normal securities. Thanks, machine learning!
Those hunting clicks pages also will go wrong. If a site is identified quite content clickbait, this site links will appear less in the news feed. But if the page stop publishing this kind of post, Facebook will stop “penalizing it.”
“Pages that are based on clickbait posts should expect to have less reach. Therefore, they should avoid titles that retains information needed to understand what is the article. They should also avoid titles that create false hope, “said the social network.
This attempt is very interesting (if not fail for the third time). Not only because it avoids this kind of post on your news feed, but also because more people will seek to create more informative titles. Whereas the Facebook takes more audience for news sites that Google should make a hell of difference.
Or people will not click on anything in the news feed and the world will end. Who knows?